Designing clarity in a world of complexity
Hi, I'm Orna
An experienced Product Designer
I am a Product Designer based in Nederland with a broad scope of expertise. I started my career in commercial environments, specializing in marketing as a graphic designer, and then transitioned to UX/UI design, focusing on web apps and complex systems. I have a keen eye for detail and a passion for making technology look good and easy to use. I'm also an efficiency and code enthusiast.
When I’m not deep in design, I’m a fan of good music, yummy food, and binge-worthy TV shows. I’m a proud cat lover and the lucky owner of two cats, Mitz and Milo, as well as Blissy, my adorable pink axolotl!
Work Experience
Lead UX/Product Designer
CET (Center for Educational Technology)
July 2022 - Today
As a Lead UX/Product Designer for CET, a pioneering EdTech company, I initiated and created a completely new design system for their LMS platform, addressed the main pain points of the product, and led the transition from Sketch to Figma.
Key responsibilities and achievements:
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Promoted to Lead UX Designer, managing global collaboration with the Polish team (Vazco) to deliver the HndRx EdTech platform. Streamlined workflows, increasing team productivity by 25% and improving project alignment and delivery efficiency by 30%.
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Spearheaded the creation of a smart, component-based design system in Figma, ensuring scalability and efficiency across the platform.
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Integrated AI tools into the design and research processes to enhance efficiency and precision in user testing and prototyping.
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Led workshops for cross-functional teams, focusing on product design, research methodologies, and strategic direction.
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Conducted extensive user research, pain point identification, and requirements gathering from department heads, and staff, to align design solutions with their needs.
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Led the transformation of HendrX into an AI-driven collaborative platform, enhancing user experience and engagement for educational stakeholders.
UX/UI & Front-end Designer | Motorola Solutions
December 2018 – June 2022
As a UX/UI & Front-end designer at Motorola Solutions, I worked closely with development teams to deliver high-impact designs for complex systems, combining my skills in Angular, HTML, and SCSS, which I learned on the job.
Key responsibilities and achievements:
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Led the design of a CRM system for a civil emergency call center, streamlining workflows for temporary workers and enhancing ease of use.
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Designed and built a weaponry dashboard, providing an intuitive interface for monitoring and managing sensitive data.
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Spearheaded the design and development of a national messaging system for civil emergency teams, providing critical communication tools for the organization.
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Led a 3-year project to modernize an outdated SQL-based system into an intuitive web application for monitoring and cataloging hazardous materials. The system provided detailed information on the substances, their properties, and regulatory guidelines while tracking the holders and quantities of these materials. Conducted user research to identify pain points, ensuring the platform met both regulatory requirements and user needs, simplifying database navigation and reporting.
Lead Marketing Designer & Advertising manager | Orna Poart Theater for Children and Youth
February 2014 – December 2018
Interactive & marketing designer, Handling gants, campaign budjets & suppliers, producing shooting days, promotional videos & radio commercials.
Lead Marketing Designer & Front-end Developer | The Third Ear Video & Music Video store chain
January 2004 – December 2013
Designing newsletters, landing page, HTML & CSS development, motion graphics, banners, ads, flyers, posters etc. Handling & mentoring 3 apprentices.
Relevant Education
2017 > UX Design @Open IL University
2019 > Angular @Udemy
2005 > Web Design @Mentor College
2010 > Asp Based Websites @Mentor College
My Tools
Personal Skills
> Languages: Hebrew, English
> Autodidact, Fast learner, Curious
> Team Player, Great people skills, Love challenges and problem solving
> Creative, Fast, Dedicated, Positive